It is easy to set up a website, but the main problem comes in when trying to bring traffic to it. There are many ways that people can bring more traffic to their websites using advertising and other strategies. One could also use the influence of social media to drive traffic to their websites. The good thing about owning a website and thinking of doing business with is, is the fact that these days, the internet is the first place that most people search for information. Whether they are looking for something to purchase, read, eat, a place to travel to, the list is endless. That means that if you market your website the right way, it is bound to bear you fruits. Your main problem would then be struggling to retain the traffic. In this article, we are going to look at what is important in an SEO strategy. We would all want our websites to rank on google, but when we think about the approximately 200 ranking factors that they take into account before ranking a website, it seems impossible.
So, what is most important to Google?
According to Google, content is the key to getting your website ranked. The links pointing to the website also matter a lot. The links feature prominently in the 200 or so ranking signals. Below are some of the factors of the links:
- The volume of external links you have. The more, the better.
- The anchor text of the external links. Links with SEO-focused anchor text need to be relevant to the target page.
- The quality of external link sources. It’s better to get a link from a reputable news source or academic journal than an unknown blog.
Using the relevant links is key if you want to rank in search engines, and particularly Google, although we must never forget the content too.
Still on the topic of search engine optimization, we might as well take a look at Kranu SEO, your ultimate solution for your SEO woes. Jarno and his team at Kranu have tons of experience when it comes to handling SEO, and they are your best bet at getting your website ranked through SEO. More traffic will mean more business, and if you’re a business, more profits. They can also help you with your search engine marketing, whereby they will deal with search engine optimization and search advertising. These things can get very complicated for the layman, even though we might try to understand them. Using a company that has tons of experience doing it as we learn from them would be the best way for us to rank and market our websites as we borrow a leaf or two. This would also steer us clear of mistakes that could be costly.
Driving traffic and business can be the best thing that ever happened to you, but knowing the strategies involved could take a while. Companies like Kranu can make that easier for you, quickly bringing business to your website.