Tag Archive: SEO Strategy

SEO Strategy: What’s Most Important?

It is easy to set up a website, but the main problem comes in when trying to bring traffic to it. There are many ways that people can bring more traffic to their websites using advertising and other strategies. One could also use the influence of social media to drive traffic to their websites. The good thing about owning a website and thinking of doing business with is, is the fact that these days, the internet is the first place that most people search for information. Whether they are looking for something to purchase, read, eat, a place to travel to, the list is endless. That means that if you market your website the right way, it is bound to bear you fruits. Your main problem would then be struggling to retain the traffic. In this article, we are going to look at what is important in an SEO strategy. We would all want our websites to rank on google, but when we think about the approximately 200 ranking factors that they take into account before ranking a website, it seems impossible.

SEO Strategy: What's Most Important?

SEO Strategy: What’s Most Important?

So, what is most important to Google?

According to Google, content is the key to getting your website ranked. The links pointing to the website also matter a lot. The links feature prominently in the 200 or so ranking signals. Below are some of the factors of the links:

  • The volume of external links you have. The more, the better.
  • The anchor text of the external links. Links with SEO-focused anchor text need to be relevant to the target page.
  • The quality of external link sources. It’s better to get a link from a reputable news source or academic journal than an unknown blog.

Using the relevant links is key if you want to rank in search engines, and particularly Google, although we must never forget the content too.

Kranu SEO

Still on the topic of search engine optimization, we might as well take a look at Kranu SEO, your ultimate solution for your SEO woes. Jarno and his team at Kranu have tons of experience when it comes to handling SEO, and they are your best bet at getting your website ranked through SEO. More traffic will mean more business, and if you’re a business, more profits. They can also help you with your search engine marketing, whereby they will deal with search engine optimization and search advertising. These things can get very complicated for the layman, even though we might try to understand them. Using a company that has tons of experience doing it as we learn from them would be the best way for us to rank and market our websites as we borrow a leaf or two. This would also steer us clear of mistakes that could be costly.


Driving traffic and business can be the best thing that ever happened to you, but knowing the strategies involved could take a while. Companies like Kranu can make that easier for you, quickly bringing business to your website.

Why SEO Is a Must for Any Virtual Business

“Start your own online company” You probably hear and see this phrase a lot.  This piece of advice is frequently dished out everywhere because so many virtual businesses are tremendously successful.  People make a huge success out of their careers, earn a huge salary and have a lot of fun even as they are sitting comfortably at home in front of the desk by simply starting an online company.  But success doesn’t just depend on starting that virtual business.  You need much more than just an online company and a good product to become a successful virtual entrepreneur.  You need a good idea, you need a good product, you need to work hard and most of all you need a strong website ranking in order to be successful with your online company.

Why SEO Is a Must for Any Virtual Business

Why SEO Is a Must for Any Virtual Business

Why website ranking is so important for success

90% of internet users use Google to find a product, service or information they need.  They type in certain matching keywords into google and a long list of websites appears where they can look for the product, service or information they need.  The catch is that only about 10% of all internet users will venture beyond the first three listings on Google’s list of search engine results. And why are some businesses listed higher than others?  Their website ranking is boosted by search engine optimization (SEO).  This basically means that if you are not using SEO you have less than 10% chance of getting visitors to your website because you definitely won’t be listed high enough in the search engine results.

What is SEO

Search engine optimization (SEO) is a marketing strategy that is used by just about every Advertising agency to boost your companies ranking so your website will appear amongst the top three listing on search engine results.  There are more than a thousand SEO techniques that you can use to boost your ranking and it can be quite a challenge to identify the right techniques.  Advertising companies are already familiar with the best SEO techniques and they can get improve your SEO and website ranking much quicker and more affordable than you can possibly do it yourself.

Other benefits of SEO

Besides the fact that you will get much more website visitors when you use SEO, this technique has many other great benefits like the following;

  • SEO enhances your business credibility because customers can find much more information on your company and products.
  • SEO makes it much easier to locate your business online
  • SEO also enhances your website, the general look of your business, the functionality of your site on different devices and the user-friendliness of your company.
  • With successful SEO more website traffic is canalized from all different sources including blogs, other websites and much more.

If you have an online company then SEO is a definite must.  With successful SEO you can make a much better success for your company and you can make your company and website so much better and easier for customers to use.